Definition:

1. Our consumption of a resource expands to meet its supply.

Insights:

1. More time allocated to a project, more time it will take to complete.
2. Entrepreneurs often spend all the money they have, and struggle to turn a profit.
3. The more money/time we have, the more we spend.
4. Limiting the time available is only part of the solution - it is important to figure out where to focus the remaining time. Do the right things.

Principles:

1. Limit the resource: save first, limit the amount available to spend.