Choice Architecture

The design of environments in which people make choices.

• Font sizes.
• Supermarket layout.
• Filters on websites.

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Key Insights & Principles

Design

1. All design influences how people respond.
2. Design can make a huge difference in people's lives, helping them make better choices.
3. Filters in design can make difficult choices easier.
4. Presenting more choices is not always optimal. More choice needs good choice architecture to make it effective.
5. Effective choice architecture helps people to easily link choices with outcomes.

1. Link signals with desired actions.
2. Link choices with outcomes, make this clear to the decision maker.
3. Make life easier.
4. Make the desired choice fun.

Decision Making

1. Environment influences the decisions we make.
2. The way choices are presented greatly influences the decisions we make.
3. We often take the path of least resistance.

1. Change the environment to encourage optimal decisions.
2. Make it easy to make the right decision.
3. Make the right actions fun.

Book References